10 ESSENTIALS FOR A PERFECT WEBINAR
These days most webinar platforms have the same bells and whistles (video, webcams, chat, polls, etc.) so whether it's Zoom, GoTo, or Webex it's much more important to use careful consideration and attention to detail in planning your event.
From selecting an attractive topic, finding inspirational speakers, and promoting the event in the most effective channels, there are many factors that can contribute to a memorable and impactful webinar.
DEFINE YOUR GOALS: Before you start planning your webinar, it’s important to define what you hope to achieve. Do you want to educate your audience on a particular topic? Generate leads? Increase brand awareness? Having clear goals will help you create a more focused and effective webinar.
CHOOSE A COMPELLING TOPIC: Your webinar should be relevant and of interest to your audience. Consider what topics are currently trending or timely in your industry and how your webinar can add value to your audience.
SELECT ENGAGING SPEAKERS: Ideal speakers are not only knowledgeable and inspirational, but able to present information in a clear and concise manner. If possible, include a mix of internal and external speakers to provide diverse perspectives outside of your organization.
DETERMINE THE FORMAT: Will your webinar be a panel discussion or a presentation? How long do you want it to be? Consider the amount of content you have to cover and leave enough time for a Q&A when deciding on the format and length of your webinar.
PROMOTE EARLY TO ENTIRE NETWORK : To ensure a good turnout, it’s important to promote your webinar as early as possible and to your entire network. Consider using email marketing as your main channel, as well as using your social media, and other professional networks to reach your target audience.
TEST THE TECHNOLOGY: Make sure that all of your technology, including audio and visual elements, are working properly before the webinar. Testing ahead of time with your speakers will help you avoid any technical issues during the event.
CREATE APPROPRIATE VISUALS: Use visual aids such as slides, videos, and infographics to better illustrate the presentation talking points. Make sure to use them appropriate to enhance your presentation and not cause distractions.
MAKE IT INTERACTIVE: Encourage your audience to participate by asking questions and making comments throughout the event. Engage with the audience through polls, chat, or other interactive elements.
FOLLOW UP WITH ATTENDEES: After the webinar, make sure to follow up with your attendees to thank them for participating and provide any additional resources or information that may be of interest like a certificate of participation.
ANALYZE AND OPTIMIZE: After the webinar, analyze the results and gather feedback from attendees in a post event survey to discover what worked well and what could be improved for future events.
By following these essential tips, you can ensure that your webinar is well-planned, engaging, and impactful.
